OOH : The heart of the Wrapped marketing campaign is our OOH and it returns this year with more data-driven copy.This builds on the ability to share on other platforms, including Snapchat, Twitter, Instagram and Facebook. Even more shareability: We know that Spotify fans love to share their Wrapped cards on social and now they can directly share on TikTok for a limited time.Wrapped 2021: Blend : Tapping into the new Blend feature launched this year, Spotify fans can see how their 2021 music taste matches up with friends, stream their blended playlist and share their results on social.We'll display two true data points and one fake one. Playing Cards : An interactive data-based game that you play, and then share with your friends.Your Audio Aura : We'll mix up elements of your mood, tempo, liveliness, and even artist/album art to visualize your 'aura.'.2021: The Movie : Spotify listener's top songs paired with classic scenes from a movie that's all about you.In-App Experience: This year we're introducing even more ways for our listeners to explore and sh are their Wrapped right on Spotify, like Your Audio Aura, interactive Playing Cards, and your own personalized 2021: The Movie.

We're bringing this year's Wrapped campaign to life through: The campaign will run across traditional and digital OOH, connected TV, online video, social media, web and of course in the Spotify app itself in 33 markets worldwide (the app experience will be available to users in over 100 markets). This year's global campaign will feature artists and podcasters including Spotify's top artist of the year Bad Bunny as well as Olivia Rodrigo, in the UK we will see Ed Sheeran, Dave, Arlo Parks, Ghetts and fan-favorite podcast Who We Be TALKS_. Spotify for Artists - Artist Wrapped 2021 01 December 2021 - Press release

Spotify blend wrapped